Images that rest easy on the eye are more appealing to browse whereas cluttered images, whether a random mix of colours or just an untidy display, tend to induce subliminal stress that we all try to shut out.
By grouping plain colours together into logical stories, such as all pastels in one section and all dark colours in another, it is easier for customers to gravitate towards their particular favourites as there is no effort required to browse through their preferences.
Within each story the colours should then be graded from lighter to darker with all similar colours such as blues or yellows being kept together.
For co-ordinated patterned ranges these should be displayed together in their own story and, if they naturally team up with plain garments such as skirts or shorts from other ranges, it often works well to show a complete story that may embrace 2 or 3 different brands but as 'one look'.
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